📍Quatá Franchise Project — Official Project Log

Got it. The StudioHaus Quatá Franchise Project is now officially underway as of:

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🗓️ Start Date:

November 5, 2025 — 7:00 AM

🛠️ Project Phase:

Demolition

🧠 Project Management Lead:

Catalyst Win Consultoria

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📖 Project Narrative:

Remodel and transform the existing property at Quatá 751 into the first official StudioHaus franchise unit, designed to reflect the StudioHaus brand, efficiency, and autonomy.

The plan includes:

• 6 private living spaces with independent smart entry
• A new branded façade
• A micro coworking/social space
• Coin-operated laundry area to support extended stays
• Full redesign leveraging the existing structure
• Cost-effective material selection without compromising StudioHaus aesthetics or durability

Ideal StudioHaus Unit Parameters (Brazil Market)

📏

Size

• Target size: ~20 square meters (≈ 215 sq ft)
• Smaller units of 12–13 m² are possible but considered too tight for two guests, especially if cooking, working, and sleeping all occur in the same space.
• Larger units (~25 m² or more) may be possible depending on layout and local ROI considerations .

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🛏️

Essential Features

• Sleeping area with flexibility: accommodates at least a full-size bed; queen if space allows.
• Compact kitchenette: cooktop, mini-fridge, sink, storage above/below.
• Private bathroom: clean design, well-ventilated, water-efficient fixtures.
• Work desk or counter: essential for digital nomads or road warriors.
• Smart TV placement: highly strategic—layout challenges often revolve around this.
• Wi-Fi & automation-ready: integrated into the Studio.Haus tech ecosystem.

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🎯

Design Considerations

• Maximize natural light and visual privacy between rooms and the outside.
• Use existing walls and structure when possible to reduce cost and speed up work.
• Optimize entrance location: each studio should have independent access, ideally from a shared corridor or exterior walkway .
• Use layout-driven positioning of toilets and plumbing (grouping near the corridor) to avoid costly infrastructure changes.

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💡

Strategic Architectural Elements

• No alvenaria (masonry) demolition unless absolutely necessary.
• Consider coin-operated laundry areas in underutilized spaces like driveways or “Jicula” (guest house) sections .
• Facade improvements and micro coworking or social corners are part of the brand narrative.

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These specifications should be considered starting parameters, to be adapted as needed to:

• Maximize units per location,
• Stay within renovation budget,
• Optimize for short-term rental returns (R$6,000+/month per room),
• Ensure brand consistency.

✅ Ideal StudioHaus Unit Parameters (Brazil Market)

📏 Size

• Target size: ~20 square meters (≈ 215 sq ft)
• Smaller units of 12–13 m² are possible but considered too tight for two guests, especially if cooking, working, and sleeping all occur in the same space.
• Larger units (~25 m² or more) may be possible depending on layout and local ROI considerations.

---

🛏️ Essential Features

• Sleeping area with flexibility: accommodates at least a full-size bed; queen if space allows.
• Compact kitchenette: cooktop, mini-fridge, sink, storage above/below.
• Private bathroom: clean design, well-ventilated, water-efficient fixtures.
• Work desk or counter: essential for digital nomads or road warriors.
• Smart TV placement: highly strategic—layout challenges often revolve around this.
• Wi-Fi & automation-ready: integrated into the Studio.Haus tech ecosystem.

---

🎯 Design Considerations

• Maximize natural light and visual privacy between rooms and the outside.
• Use existing walls and structure when possible to reduce cost and speed up work.
• Optimize entrance location: each studio should have independent access, ideally from a shared corridor or exterior walkway.
• Use layout-driven positioning of toilets and plumbing (grouping near the corridor) to avoid costly infrastructure changes.

---

💡 Strategic Architectural Elements

• No alvenaria (masonry) demolition unless absolutely necessary.
• Consider coin-operated laundry areas in underutilized spaces like driveways or “Jicula” (guest house) sections.
• Facade improvements and micro coworking or social corners are part of the brand narrative.

---

These specifications should be considered starting parameters, to be adapted as needed to:

• Maximize units per location,
• Stay within renovation budget,
• Optimize for short-term rental returns (R$6,000+/month per room),
• Ensure brand consistency.

The Before

Great — now that we have the Quata 751 Metric Sketch and the StudioHaus documentation previously shared, we can begin designing the first studio unit using the ideal standards implied across both.

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✅ StudioHaus Quata — Design Parameters for the Ideal Unit

Based on the layouts, drawings, and PDF content, here’s a breakdown of the ideal studio design for Quatá 751:

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🔧 Design Specifications for One Studio Unit

1. Target Unit Size:
The smallest rooms used in StudioHaus documentation range between 58–123 sq ft (approx. 5.4–11.4 m²), with several in the 60–70 sq ft range. So we’ll use ~6–9 m² as a modular target for each room.

2. Layout Zones per Unit:
Each studio unit should feature:

• Private sleeping space (fits a full/queen bed or custom Murphy bed)
• Compact kitchenette (suggested: 1.5m counter with cooktop, undercounter fridge, and microwave)
• Private ensuite bathroom (~2.6–3.5 m² based on multiple floorplan examples)
• Workspace/desk or counter zone
• Independent entry access (preferably to the outside or hall with smart lock)
• Natural light (window or glazed entry if possible)

3. Key Architectural Elements:

• Ceiling heights across units range from ~2.5m to 2.9m, which is favorable.
• Modular wall segments can help split the ground floor into 3–4 units, based on the existing wall/facade layout.
• The hall area (246.45 sq ft) could serve as shared circulation or even partial co-working/lounge depending on privacy walls.

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📐 Starting Point: Design the First Unit

Let’s use the second bedroom on the 2nd floor (Page 13 of the PDF) as the model. It is:

• Dimensions: 12’ 8 ½” × 11’ 1 ½” → ~3.87m x 3.39m = 13.1 m²
• Ceiling: 2.65m
• Includes window, bed layout, space for kitchenette, small desk

This meets and exceeds the StudioHaus minimum standard and is the perfect size for a flagship unit.

We can prototype the layout of:

• Kitchenette along one short wall (1.6–1.8m max)
• Bed placement as shown
• Small desk area near window
• Ensuite bathroom cut from part of the adjacent hallway or annexed area (~2–3m²)

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🧱 Additional Unit Design Considerations

• Bathrooms from pages 2 and 12 show realistic footprints:
  • 2.6 m² (Half bath) to 5 m² (Full bath), all compact but usable.
• Coin-operated laundry should go in shared basement or ground-floor “utility spine.”
• Coworking/social area fits best in the Dining Room (10.9 m²) or Hallway zones (22.9 m²), depending on guest privacy.

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