Author: Jay

  • Sunday May 31st

    Sunday May 31st

    Opportunities

    1. Very low occupancy on Saturday May 30th Delta Rev WOW: 626
      1. Is this a reflection of market, or of sales defficiencies:
      2. Market: No NBA
      3. Sales: No event calendar
    2. HMSTN5NP2T (bad guest experience) Failure to follow safety procedures
      1. Rose Hill – did not complete registration, attempted to unlock residence prior to check in, then completed check in offsite, and subsequently requesting a refund at P2014R2
      2. Action to be taken: stay on the lookout to dispute refund
    3. Booking trend for all Saturdays since novemeber May 30, was much lower than the previous week, and about 100 below average. All were same day. When lead time is 0, your upcoming future prices are too high. Think: average lead time is 2.32 for all saturdays, but yesterday our lead time was of 0. On May 9th the same thing happen, our Lead time was 0 and our total bookings were even lower. So lets look at today
    4. Sundays Lead Time 1.495 avg sales 352 average nights booked per Sunday 9.27. Average LOS per reservation 3.05. So we want to target Monday and Tuesday for the promotions?
    5. At this time it would be interesting to target some guests to send some promotions for weekly stays.
      1. Start making a smart filter to set your targets
        1. SWJ Guests, Returning Guests

    Successes